We want to shake up the outdoor fashion world; to make a serious impact not only on how women are displayed in marketing, but to create and inspire more diversity in the outdoors. We want to give back to our community through partnerships with non-profit organizations, and create a better outdoor community than we ever thought possible. We don't want this story to be about us; we are leaving out valuable stories and perspectives if we are not inclusive. We want our story to be about you.