About Us


Melissa Smedley, Company Owner
Retro hiking style has always spoken to me. It somehow captures the warm memories from my childhood growing up in the early 90s, riding horses and camping in jean jackets and color block apparel. Inspired by these vivid memories, I have a passion for getting outdoors and exploring our National and State Parks, and supporting these resources has become a priority for me. That's why we are donating 10% of our profits to the National Park Foundation. As a fine artist I have always enjoyed expressing my work through the influence of nature, from photography to design and painting. Combining these passions allows me to create gear that not only helps me during my outdoor activities, but also lets me express my passion to the world.

All of our gear has been tested on trail by myself and others, and is designed with activity in mind.
I want to shake up the outdoor fashion world; to make a serious impact not only on how women are displayed in marketing, but to create and inspire more diversity in the outdoors. We want to give back to our community through partnerships with non-profit organizations, and create a better outdoor community than we ever thought possible. I don't want this story to be about us; we are leaving out valuable stories and perspectives if we are not inclusive. To see some of the amazing, inspiring women we have had the benefit of working with, check out our Instagram
Read HERE  about our Pledge to commit to diversity in our brand. 




Company Name: Appalachian Bittersweet

Location: Kernersville, NC

Founded: 2018

Products: Outdoor Leggings and Athletic Wear

Social: @appbittersweet on Instagram or Facebook

Claim to Fame: We aim to be the first outdoor apparel company that focuses our mission completely on helping the world around us.




The best thing about working at Appalachian Bittersweet is: Product testing. We consider hiking for fun as part of our job description!

When we’re not working, we’re: Also hiking, or horseback riding, or kayaking, or really doing anything outdoors.

What we’re reading: Milk and Honey by Rupi Kaur

What we’re listening to: Lots of Rock with a Blues twist!

If they made a movie about our workplace, it would be called: How Not to Do That Dangerous or Sketchy Activity

Inclusion in the outdoors matters because: We are leaving out valuable stories and perspectives by not being inclusive. A one-sided world is flat and boring!

Five years down the line, it’s our hope that: Our brand can be represented not by us, but by the diverse women and folx that choose to wear our clothing. We want that representation to be able to tell their stories, showcase their victories. We want to be a platform where our customers can express their views and their truth.

Contact Us:
Feel free to get in touch via email and we will respond as soon as possible!
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