Holiday order deadline for U.S. orders is December 13th!

About Us


Melissa Hughes, Company Owner
Appalachian Bittersweet is an outdoor legging company founded by Melissa Hughes and inspired by living and growing up in the Appalachian Foothills.  We are fueled by our desire to create outdoor apparel for women and folx of all sizes, ages, experience levels, and backgrounds, while utilizing slow fashion processes to minimize waste and impact to the environment. 
Our mission is to shake up the outdoor fashion world; to make a serious impact not only on how women are displayed in marketing, but to create and inspire more diversity in the outdoors. We want to give back to our community through partnerships with non-profit organizations, and create a better outdoor community than we ever thought possible. We don't want our story to be about us; we are leaving out valuable stories and perspectives if we are not inclusive. To see some of the amazing, inspiring women we have had the benefit of working with, check out our Instagram
Read HERE  about our Pledge to commit to diversity in our brand. 




Company Name: Appalachian Bittersweet

Location: Mocksville, NC

Founded: 2018

Full-Time Employees: 1

Products: Outdoor Leggings and Athletic Wear

Social: @appbittersweet on Instagram or Facebook

Claim to Fame: We aim to be the first outdoor apparel company that focuses our mission completely on diversity and inclusiveness.




The best thing about working at Appalachian Bittersweet is: Product testing. We consider hiking for fun as part of our job description!

When we’re not working, we’re: Also hiking, or horseback riding, or kayaking, or really doing anything outdoors.

What we’re reading: Milk and Honey by Rupi Kaur

What we’re listening to: Lots of Rock with a Blues twist!

If they made a movie about our workplace, it would be called: How Not to Do That Dangerous or Sketchy Activity

Inclusion in the outdoors matters because: We are leaving out valuable stories and perspectives by not being inclusive. A one-sided world is flat and boring!

Five years down the line, it’s our hope that: Our brand can be represented not by us, but by the diverse women and folx that choose to wear our clothing. We want that representation to be able to tell their stories, showcase their victories. We want to be a platform where our customers can express their views and their truth.

Contact Us:
Feel free to get in touch via email and we will respond as soon as possible!
For general inquiries:
For questions about orders or returns:
Phone: 336-396-3060